Our Story

At Fitness Cartel, we’re more than just a gym—we’re your ultimate destination for health, strength, and community.

Designed to inspire, our premium health clubs combine ultramodern facilities, innovative fitness tech, next generation equipment, and a welcoming atmosphere that makes every member feel at home. 

Whether you’re chasing personal bests, starting your wellness journey, or just looking for a place to move and connect, we’ve got you covered.

What sets us apart?

It’s our focus on community, inclusivity, and results.  With tailored training spaces, group fitness classes, recovery zones, and expert support, we empower you to become the strongest version of yourself—physically and mentally.

From beginners to fitness pros, everyone belongs here. Join the movement that’s redefining fitness across Australia. 

Welcome to Fitness Cartel—where fitness feels good, and you feel even better.

Your journey starts here. 🚀

Nathan James

Nathan James is a seasoned entrepreneur and the Founder/CEO of Fitness Cartel Health Clubs, one of Australia’s rapidly expanding fitness chains

With over two decades in the fitness industry, Nathan has owned and operated more than 30 fitness-related businesses, including World Gym Australia, Genesis Fitness Clubs, and Australian Sports Nutrition stores.

Fitness Cartel

Under his leadership, Fitness Cartel aims to establish 60 clubs and achieve 20 million visits annually by 2029.

Beyond his fitness ventures, Nathan is dedicated to mentoring aspiring entrepreneurs through his Success Cartel Academy, sharing his extensive experience to help others achieve their business goals.

In addition to his professional endeavors, Nathan maintains an active online presence, sharing insights and engaging with the community through various social media platforms.

TJ Groot

TJ Groot is the COO at Fitness Cartel Health Clubs, specialising in operations, sales, and systems—integral components contributing to the company’s success and sustainability.

With a strong background in the fitness industry, TJ has been instrumental in expanding Fitness Cartel’s presence across Australia, ensuring the delivery of high-quality services and facilities to members.

His leadership emphasises creating a comfortable and motivating environment that inspires results, aligning with the company’s vision. Beyond his managerial role, TJ is actively involved in the development of Fitness Cartel’s apparel line, overseeing production and design to enhance the brand’s identity.

 
His commitment to excellence and innovation continues to drive Fitness Cartel’s growth and reputation in the health and fitness industry.

Fitness Cartel – the ultimate destination to build your perfect fitness stack! Designed by fitness enthusiasts, for fitness enthusiasts, we’re more than just a gym – we’re your go-to hub for health, strength, and empowerment.

From heart-pumping Group Fitness classes and dynamic Functional Training zones to Cardio, Strength, Flexibility, and HIIT workouts, you have the freedom to stack your favorite fitness activities your way. Push your limits in our Functional Training-inspired spaces, find balance in our Comfort Zones, or try something new. 

No matter your fitness level, goals, or preferences, we’re here to keep you motivated and moving every step of the way. 

Let’s build your fitness stack and crush your goals together!

Build Your Own Fitness Stack